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by Matteo Gasparello · Updated Mar. 18, 2020
With a single b2b article for a leading innovation company in the Bay Area, we were able to generate 20,699 page views in 14 days.
(As a nice side bonus, we acquired 46 marketing leads and a qualified lead for a potential project worth $300,000!)
The question is, how was this done, and how can you repeat it?
Over the past 5 years of strictly B2B content marketing, I’ve seen many companies try to publish content, but never make any real traction with it. Either no one reads it, or people read it and never share it.
by Matteo Gasparello · Updated Mar. 01, 2020
In the world of fintech, Transferwise can’t be beaten.
In 2017, they achieved +100% YoY growth, and now, in 2019, there are more than 4 million people who collectively transfer around $4 billion each month via Transferwise.
But how were they able to achieve such massive growth, with such a positive customer experience?
I researched their best marketing strategies so you can use their tactics to take your marketing game to the next level.
by Matteo Gasparello · Updated Feb. 15, 2020
A new Facebook study revealed that people spend 5 times longer watching video content than reading static content.
Gary Vaynerchuk, Larry Kim, and Neil Patel all used video ads to grow their audiences on every major social network, increase brand recall for their products and reach consumers at scale.
But how can you take advantage of them?
Grow More With Better Content
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