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Scopri la mia strategia funzionale per ottenere più traffico e iscritti nel 2021.
Get more traffic and new clients in 2021 thanks to the best tools available for free online.
Check them out!
WHAT KIND OF DIGITAL MARKETING TOOLs DO YOU NEED?
If you have a mailing list of prospective clients, or if want to create one.
The tools of this chapters can help you to get in touch via email with all the people that are interested in you and in what you do.
Send them an effective newsletter to stay on top of mind or to sell your latest product or service.
Here below the best tools for the job.
Service: Newsletter
Send newsletters to your subscribers. Free up to 2000 email subscribers and 10.000 sent emails/month, automations included.
Service: Newsletter
Similar to Mailchimp, the free plan is limited to 1.000 subscribers, 12’000 emails/mese, free automations and free landing pages creation.
Service: Ecommerce Newsletter
You can have all the subscribers you want with Omnisend's free plan and you can send up to 15.000 emails/mo (2.000/day) and create 3 landing pages.
Service: Newsletter
You can have all the subscribers you want with Sendinblue's free plan and you can send up to 9.000 emails/mo
Service: Newsletter
Also Mailjet's free plan doesn't have a limit on the number of subscribers. You can send up to 6.000 emails/month.
Service: Newsletter
Sender lets you send 15.000 emails/mo for free. The free plan includes 2.500 subscribers and push notifications.
Service: Spam Checker
Great small tool to understand if your email will land in the spam folder. It offers useful tips to optimize your email before sending it to your subscribers.
Service: Gmail Checker
Useful to understand if your email will land in the primary inbox of Gmail, or in the secondary ones, that are usually less visible.
Optimizing your website for search engines like Google or Bing you can get targeted visits based on users searches online.
These tools and resources for SEO can help your strategy to target the right keywords and get backlinks that matter for your business
Service: Keyword research
It's Google Ads' keyword research tool. Use it to generate new keywords starting from a seed keyword or from any URL (hint: try the website of your competitors).
Service: Keyword research
Write any keyword, Ahrefs gives back 100 related terms with their estimated traffic and Keyword Difficulty.
It's not just for Google: you can also search keywords for Bing, Youtube, andAmazon.
Service: Keywords analysis
It shows the popularity of a search term over time. Use it to understand which terms are declining in interest and that you should avoid as a consequence.
Service: Keywords analysis
It lets you understand which trends are trending in your sector. Useful to have a birds eye view on your market and to jump on new trends before your competitors discover them.
Service: Keyword research, competition analysis
This free tool by Nel Patel allows you to search for new keywords and analyze your competitors to understand their keywords and most visited pages.
Service: Keyword analysis
This extension for Chrome and other browsers gives you more insights on Google search results... from within the page of search results. Useful to test search results in other languages and from other locations.
Service: SERP optimization
This website helps you optimize title and meta description of your pages so they don't go over the max text space available in Google. Easy and useful!
Service: Email finder
If you want to contact bloggers, influencers or website owners to get backlinks, Hunter helps you by finding their email address. The free plan includes 50 free searches/month.
Service: Website analysis
Analytics is one of the best tools to understand where your website visitors are coming from, which pages they visit and where they convert.
Service: Keyword research, seo optimization
It offers what Analytics removed years ago: the possibility to see which keywords are bringing traffic to your website.
If you have a local business, you can get more traffic with Google Maps. Google My Business lets you optimize your Maps profile to get more clicks for local researches from people in your area.
Get notified every time somebody mentions your business online, contact them if they are not linking to you and ask for a link back.
Service: Competitors research
With Similarweb you can understand what's working fot your competitors. How much traffic are they getting? WHat are their top traffic sources? And much more.
Service: On-page optimization
This free Chrome plugin analyze your webpage and gives advices to optimize your on-page SEO.
Service: Content optimization for SEO
This tool analyzes your Analytics data and suggest which content you should optimize or rewrite since it's losing organic traffic.
Service: Keyword research
Can I Rank uses AI to suggest for which keywords you ahve the biggest chances to rank well in Google.
Service: On-page optimization
BrowSEO is a website that can show you how Google "sees" your website. Useful to understand if the on-page SEO of your pages has been done right.
Service: Webpage optimization
This tool from Google lets you understa if your page is mobile ready, and gives you advices to optimize your page.
Service: Local SEO
SERPerator allows you to see how Google results change based the device that is used, or on the location of the user.
Service: SEO Optimization
Becase BING is not Google, but it can send you traffic as well. Understand how you are ranking on Bing.
Website traffic of companies investing in content marketing grows 7.8 times faster than companies that don't publish on their blog.
Use these tools for digital content to plan your content strategy and generate content ideas that your readers will love.
Service: Content Planning
Before you start writing your content, you need to understand who your target reader is. With this Hubspot tool you can easily create an useful persona.
Service: Content Ideation
Write a seed keyword and Answer The Public will show you a list of questions and sentences related to your keyword. Great to understand what your readers are asking.
Service: Editorial calendar
A virtual space to track your content marketing efforts. For example, you can create three columns ("ideas", "working on", "published") and move your content based on their publishing status.
Service: Editorial calendar
My favourite tool to create a detailed content marketing plan and to share it with your coworkers and partners. Great to have a bird's eye view of your content plan.
Service: Content ideation, influencer research
It's not free but it offers a 30 days totally trial. You can search for the most shared content in your niche or to get a list of the influencers in your sector. A must have tool.
Service: Content writing
Google Docs saves everything you write on the cloud, so you won't lose a word you write.
You can also share your files with your coworkers and get instant feedback (without sending lots of emails).
Service: Social media posting
Schedule your social media posts. The free version lets you connect 3 social channels and schedule 30 posts.
Service: Social media posting
There are several tools like this, but I like Buffer because it's very easy to use. The free version lets you schedule 10 posts.
Service: Instagram posting
Visually plan your social posts, publish automatically, and get tailored insights to help you reach more people
Service: Social media posting
A social media scheduling tool optimized for Instagram e Pinterest. It finds your best times to post and recommends hashtags as well.
Service: Social media posting
Planoly is optimized for Instagram e Pinterest, and it includes several templates to create impactful stories.
Service: Video creation
Start from a template or from an empty project and add all the elements you need - text, image, background videos - to create professional videos, fast.
The free account lets you create a 3-minute video you can export in HD quality.
Service: Twitter influencer research
Write a keyword and Followerwonk will show you a list of the top Twitter influencers for that specific topic.
Service: Youtube Analysis
Useful to understand how your competitors are performing on YouTube. You can see their stats over time and how many new subscribers they generate every month.
Service: Social live videos
It helps you to create live videos on multiple social media channels at the same time.
Service: Twitter Analysis
A Chrome extension that helps you get useful stats from every Twitter profiles, like number of tweets sent per day, average engagement etc. Useful to analyze your competitors.
To sell your products (or to promote your services) you need a professional website.
These services and plugins can help you to have a faster and more reliable website, and to optimize it to maximize your sales and enquiries.
Service: Website creation
With more than 100 million users, Wix is one of the most famous website builders in the world. Easy to use, but the free version comes with advertisement on your website.
Service: Website creation
Contrary to Wix, the only advertisment on your Weebly free website is a small banner at the bottom of every page. Quite flexible and easy to use.
Service: Website creation
With Webflow you can create a highly customizable website without the need of writing a single line of code. The free version includes 500 visits/month.
Service: Website creation
You can get a .zip file from Wordpress.org to install on your hosting. Wordpress is free, but you'll have to pay for hosting and domain name.
Service: Website creation
A website builder like Wix, but based on Wordpress. Great to test Wordpress without invest any money.
Service: Ecommerce
A free Wordpress plugin to sell products or services from your Wordpress website.
Service: Website speed plugin
This plugin helps your website to be faster by creating static versions of every page of your site.
Service: Website speed test
Write any url of any website and you'll get useful data to make that page faster. Useful to understand if plugins like WP Super Cache are working.
Service: Website speed test
Similar to Google PageSpeed, you can test the loading times of any website.
Service: Website security
Protect your website from hacker attacks and unwanted connections.
Service: Image compression plugin
A Wordpress plugin to compress and optimize your images for the web, resulting on a faster webpage load.
Service: Social share plugin
You can use Addthis on any website (not just Wordpress) to add social share buttos to any page of your website.
Service: On page SEO
Wordpress plugin to optimize, along other things, the title and description of your page that will appear on Google search results.
Service: SEO page optimization
Test the performance of several webpages in one search and identify potential problems.
Service: User Experience
Discover what users are doing on your website thanks to heatmaps and activity recordings.
To make your content or social share more appealing to your followers, you need great looking images.
Luckily, you don't need to be a skilled designer for these tasks. If you are a bit creative, you can create great images with the tools of this chapter.
Service: Create/edit images online
If you are looking for a free alternative online to Photoshop, try Pixlr R or Pixlr X (the former easier to use and simpler than the latter)
Service: Create images online
With Canva you can create professional looking presentations, advertisement, social media images and more - easily and quickly.
Service: Image capture
Use it to take screenshots and add more elements - like arrows or comments - to them.
Service: Gif creation
Easily create a gif using a video or images available on your computer.
Service: Social media images creation
Create and resize images for every social. Upload your starting image and Landscape will help you to cut it and export it the right way.
Service: Social media image creation
Pablo has a database of 600.000 images that you can use to mix images with quotes or stats that you can later upload on your favourite social.
Service: Social media image creation
Create personalized images and save them in the right format for your favourite social media channel.
Service: Social media image creation
You can create images for social fast. Search for "your keyword + free" to find free templates.
Service: Background removal
A free website to remove background images. Useful if you don't have too much time to lose with Photoshop. It doesn't work 100% of the times but it's worth trying it.
Service: Icons download
More than 4 million icons to download in png or svg formats. You can filter to see just free icons.
Service: Icons download
More than 2 million minimalist icons ready to be used for your next project.
Service: Icons download
3 million icons ready to be download in vector format.
Great for any project.
Service: Stock images download
My favourite website to download free stock pictures (that don't look like stock pictures).
Service: Stock images and videos download
An alternative to Unsplash. On top of images, you can find free stock videos as well.
Service: pattern download
If you are looking for free patterns, this website has thousands of them.
Service: stock video and audio download
Free stock videos, music and effects ready to be used on your next Youtube video.
Service: Stock images and videos download
A collection of free stock websites.
Service: Image compression
Use the web interface to upload your starting image. Kraken will compress it so that it will be visually the same, but faster to download.
Service: Ads optimization
Upload your ad image to see in advance how it will appear on social (before you actually run an ad campaign). Useful to create screenshots to share with clients and coworkers.
There are several tools that let you send files, document or simply work smoothly with your team remotely.
If you always work remotely or if you just want to work better online, check these tools out.
Service: File send
The most known website to send big files (up to 2 GB). Files are available to download for 7 days.
Service: File send
An alternative to Wetransfer to send files online. There's no maximum file size and your files are available for download for 14 days.
Service: Video calls
A video calling service that you can use directly from your browser, without the need of apps to download.
Service: Passwords management
Save your passwords securely in the cloud with Bitwarden and access them from any device you own.
Service: Instant messaging
The most know app to chat in real time with your colleague. A free version is available with a limit on the number of messages stores in the account.
Service: Instant messaging
An alternative to Slack. Flock is slightly less customizable than Slack, but it feels faster and easier to use.
Service: List creation
Useful app to take note of everything you need to do in your day. Allocate your notes to projects and assign priority to the most important ones.
Service: Writing correctly in English
Grammarly corrects your grammatical errors and suggest changes to your tone of writing. Great to make sure you are communicating in the right way.
Service: Video share
Create and share video grabs from your desktop. Useful to show how to do something from a computer.
The best digital marketing tools are useless if we don't know how to take advantage of them.
On top of that, digital marketing is always evolving!
The solution is to follow some great free courses to learn what's working right now in the world of digital marketing.
Service: Digital marketing courses
A series of free digital marketing courses from Google. The Fundamentals of Digital Marketing includes a certification on completion.
Service: Facebook ads courses
Free courses by Facebook to understand how you can promote your content, products and services on Facebook and Instagram.
Service: Digital Marketing courses
Develop your marketing skills with these online digital marketing courses that cover topics like analytics, customer behaviour and branding.
Service: Digital marketing courses
Coursera offers free and paid digital marketing courses of all levels. The free courses are available at the link here below.
Service: Digital Marketing courses
Hubspot Academy gathers several free marketing courses on several topics like seo, content, social media marketing. Complete them to get a certification.
Service: Digital business course
A systematic, simple way to understand and implement effective online marketing. Created by Copyblogger.
Service: Marketing courses
Take free online marketing courses and tutorials from top universities and institutions like Columbia, Berkeley, and UBC.
I hope you liked this collection of my top free digital marketing tools that can help you to promote your business online.
Is there any specific resource that you liked and that you'll use?
Or maybe you'd like to suggest some tool that I didn't include in this list?
Drop me an email and let me know!
Matteo
Grow More With Better Content
hello@strategico.io
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