By Matteo Gasparello
Client: BlueLabel (formerly Blue Label Labs)
Industry: Digital Transformation, App Development
Duration: 2022-2024
Initial Focus: BlueLabel was originally an app development company. When I joined, they were looking to evolve into a more comprehensive digital transformation agency, offering services beyond app development to include design sprints, user experience (UX), strategy, branding, and analytics.
Challenge: The key issue was brand positioning. There were many competitors in the app development space, and BlueLabel struggled to differentiate itself from other similar companies in a crowded market.
Rebranding:
One of the biggest moves was leading a complete rebranding of the company. We shortened the company name from Blue Label Labs to BlueLabel, introduced a new visual identity, including a fresh color palette and website, and crafted a specific tone of voice for landing pages and marketing content.
Data-Driven Approach:
I took a systematic, data-driven approach to optimize our advertising spend. For example, I analyzed performance on LinkedIn Ads and found that visitors from LinkedIn were spending just 5 seconds on the website, so I reallocated the budget to Clutch and similar platforms that consistently delivered better leads.
Budget Allocation:
Automation & Tools:
Awards & Recognition Campaigns: Applying for and winning prestigious awards such as the Webby Awards, FT Fast Growing Companies, and INC Power Partner played a key role in supporting our credibility and sales efforts.
Revenue Growth:
Over the course of one year, BlueLabel’s revenue grew from $15M to $20M.
Lead Generation & CAC Improvement:
Focus Sectors:
While app development remained a key service, we shifted focus toward global digital transformation projects across various industries, allowing BlueLabel to expand its reach and expertise.
The work I did with BlueLabel was highly recognized internally and externally. We secured several prestigious awards:
Testimonial from Zachary Drew, Ex Partner & VP of Client Solutions:
"I had the pleasure of working with Matteo for 2.5 years.
Matteo leaves no stone unturned when it comes to his test-driven approach to marketing.
He’s able to quickly assess the entire marketing picture for an organization and determine a long-term strategic roadmap and short-term tactical execution plan.
He’s skilled at collaborating with sales teams to ensure a joint and unified sales & marketing effort.
Any company would be lucky to have Matteo on the team!"
By Matteo Gasparello, Fractional CMO
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